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Weinviertel in Vienna 2.0

Due to the geographical proximity and the number of inhabitants, the target market Vienna is one of the most important markets for tourism businesses in the Weinviertel. Therefore, many companies want a coordinated marketing and the development of common actions.

Partner companies would like a joint application on Vienna's trams. The side surfaces are to be designed in a uniform design line with motifs from the Weinviertel companies.

In order to stage this tram, 2020 will be the first driving „Heurigen“ (wine tavern). This event aims to raise awareness of the Weinviertel among influencers and journalists.

A Vienna study showed that the Viennese know too little about the proximity of Weinviertel and have no orientation in the Weinviertel. In a media cooperation over three years exactly these knowledge gaps are to be closed. The reader should be called to deal with the Weinviertel and the information should be incentivized to come to the Weinviertel.

Together with excursion destinations, a focal weekend will be developed for the start of the season in 2021 and 2022. The aim is to create a peak in communication and thus increase advertising pressure on the Viennese market. The companies offer guests a special advantage or goodie on a weekend to get more viennese guests.

 

Features: Weinviertel Tourismus GmbH, Poysdorf

Project duration: 01.10.2019 - 30.09.2022

 

Download: Project-Factsheet

 

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