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Weinviertel in Vienna

In order to position the Weinviertel even more strongly on the Viennese market, to increase the awareness and the image, the Weinviertel Tourismus GmbH would like to initiate a new project. Based on the results of the study 2017, which was commissioned jointly with the 4 Weinviertel LEADER regions, targeted marketing measures are now being taken to target the Viennese market. Personal contacts with the Viennese guests are very important. Therefore, the Weinviertel, together with its partners from the region, will present itself as an interesting region near to Vienna as part of the two existing events "Weinviertel DAC Presentation" in the Vienna Hofburg and "Wiener Erntedankfest" in the Augarten. While the Viennese guests are invited to visit the blossoming Weinviertel in the Hofburg in March, the Viennese will be thrilled at the harvest festival in September for the Weinviertel fall offers. The excursion destinations, regional producers and restaurateurs from the region present their offers on the events. The two events in Vienna will be supported by a modern marketing and press campaign, in which specially produced image videos, 360 ° recordings and an event app will also be used. In addition, innovative guerrilla marketing campaigns are planned in Vienna.


Features: Weinviertel Tourismus GmbH, Poysdorf

Project duration: 01.07.2018 - 31.12.2020


Download: Project-Factsheet


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