Raising regional awareness for the Weinviertel
With the launch of the Weinviertel Regional Awareness project, the four LEADER regions of the Weinviertel (Weinviertel Ost, Weinviertel-Manhartsberg, Weinviertel-Donauraum and Marchfeld) and the Weinviertel tourist board have committed to improving quality of life in the Weinviertel and raising awareness for their region among Weinviertel residents. Several of the initiatives arising from shared proposals required to achieve this have already been implemented. These include events, festivals, marketing materials and a dedicated Weinviertel day.
Raising regional awareness for the Weinviertel
With the launch of the Weinviertel Regional Awareness project, the four LEADER regions of the Weinviertel (Weinviertel Ost, Weinviertel-Manhartsberg, Weinviertel-Donauraum and Marchfeld) and the Weinviertel tourist board have committed to improving quality of life in the Weinviertel and raising awareness for their region among Weinviertel residents. Several of the initiatives arising from shared proposals required to achieve this have already been implemented. These include events, festivals, marketing materials and a dedicated Weinviertel day.
INFORMATION aBOUT THE COURSE
In addition to the seven modules, participants explore the region on their own with the help of the “Echt-Weinviertel-Pass”. Their experiences are recorded in the final report. There are also ten learning questions for each module. Each modul lasts four hours and takes place at different locations in the Weinviertel region—but not in the usual seminar rooms, because the principles of experience, learning, and enjoyment are covered in each module.
Further information about the training and registration can be found at www.kellergassenmanagement.at/ausbildung-echt-weinviertel
Module 1: TRADITIONS & CUSTOMS IN THE WEINVIERTEL
What customs and traditions are known in the Weinviertel? Embark on a journey through the year, from the ratcheting and nighttime revelry of the Maistrich to the Striezelposchn. Explore church festivals such as Easter and Corpus Christi. What traditions are there at Weinviertel weddings? What is Weinviertel Kirtag music and why are some Weinviertel locals called “Sandhasen” or ‘Mondlöscher’? Join us back at school and learn all about the Weinviertel dialect with our “Weinviertlerisch crash course.”
MODUL 2: WINE IN THE Weinviertel
Wine is very important in the Weinviertel region. It shapes our culture and contributes significantly to agricultural value creation in the region. Viticulture is a science that will be introduced to you with a brief journey through oenology (the study and science of wine and viticulture) and its history. The journey begins in the vineyard and leads via the grape to the finished bottle, with several stops along the way to take a closer look.
MODUL 3: CULTURE IN THE Weinviertel
This module focuses on the two multifaceted concepts of “culture” and “art.” How could they be defined? What is the personal approach of the individual participants? A brief introduction will not answer all these questions completely, but it will at least touch on them—exciting contributions to the discussion are welcome and guaranteed. In addition, the most important art and cultural initiatives in the Weinviertel region and the most important representatives of the region will be featured in this module.
MODUL 4: THE Weinviertel PANTRY
How much does the landscape influence the cuisine? We provide an overview of the soil conditions and agriculture. What traditionally grew on the fields of the Weinviertel, and what animals were fed with it? What dishes developed in this environment? We highlight traditional dishes from Buchteln with green beans to Blunzn and Riegelkrapfen, but also the “immigrants” from mini kiwis to hemp and Österreis to ostrich.
MODULE 5: Cellar lanes in the Weinviertel region
The unique history and architecture of the cellar lanes – the charm of simplicity! The loess deposits from the Ice Age form the basis of the cellar lanes. These were created at the end of the 18th century. Discover the clay construction techniques above ground and the vaulted structures underground on a guided tour of the cellar lanes. Experience the “Weinviertel cellar culture” – an intangible cultural heritage of UNESCO.
MODUL 6: CULTURAL LANDSCAPE OF THE Weinviertel
How did the cultural landscape of the Weinviertel come into being and how has it changed? The “landscape” in the broadest sense determines whether and how humans can use it. Altitude, relief, subsoil, climate, geography, and many other factors are the determining factors that ultimately shape the appearance of our cultural landscape in the Weinviertel. This also has a direct impact on the way of life of the inhabitants. This module will examine the cultural and historical aspects, but also venture a look into the future. Experience fantastic views of the Weinviertel cultural landscape!
MODUL 7: EXCURSION “ECHT WEINVIERTEL”
Discover two interesting destinations in the Weinviertel region! Look forward to an exciting day and experience the Weinviertel from a tourist's perspective. Once there, you will learn many facts about the destinations. Put yourself in the shoes of a visitor to the region and observe how guests can experience the Weinviertel. At the same time, this excursion offers a wonderful opportunity for networking within the group.
“ECHT WEINVIERTEL”PASS
With the “Real Weinviertel” Pass, you can explore the region on your own. Climb a 400-meter peak in the Weinviertel, explore a stage of the bike path or a pilgrimage route, find your local direct marketer, and visit a smaller excursion destination close to where you live—you can document all of this in your personal “Real Weinviertel” Pass. Finally, share your experiences with us in your written report and show us how diverse and beautiful the Weinviertel is!
PILOTE COURSE 2024
The “Echt Weinviertel” training program was developed in 2023, and the first pilot course was successfully held in spring 2024 with 25 participants. The first “Echte Weinviertler:innen” were honored at a closing ceremony on October 14, 2024.