Raising regional awareness for the Weinviertel
With the launch of the Weinviertel Regional Awareness project, the four LEADER regions of the Weinviertel (Weinviertel Ost, Weinviertel-Manhartsberg, Weinviertel-Donauraum and Marchfeld) and the Weinviertel tourist board have committed to improving quality of life in the Weinviertel and raising awareness for their region among Weinviertel residents. Several of the initiatives arising from shared proposals required to achieve this have already been implemented. These include events, festivals, marketing materials and a dedicated Weinviertel day.
Raising regional awareness for the Weinviertel
With the launch of the Weinviertel Regional Awareness project, the four LEADER regions of the Weinviertel (Weinviertel Ost, Weinviertel-Manhartsberg, Weinviertel-Donauraum and Marchfeld) and the Weinviertel tourist board have committed to improving quality of life in the Weinviertel and raising awareness for their region among Weinviertel residents. Several of the initiatives arising from shared proposals required to achieve this have already been implemented. These include events, festivals, marketing materials and a dedicated Weinviertel day.
A mission statement for the Weinviertel.
The LEADER team have partnered up with regional stakeholders to come up with a mission statement for the Weinviertel region. Our mission statement forms the basis for the LEADER project Weinviertel Regional Awareness. The vision and hopes for the future of the Weinviertel have been defined as followed: ‘We are proud of our agricultural products, our cultural heritage, festivals and customs. We identify with the Weinviertel region and help it move forward with responsibility and ideas.’ The sense of community should be strengthened and living space preserved. These initial ideas are now being followed up by actions to make our Weinviertel more valuable and liveable.
Facts about the Weinviertel
Part of the Weinviertel Regional Awareness project involves condensing large amounts of information into short stories and bringing them to life for the general public.
#mein.weinviertel
Did you know that the Weinviertel is Austria’s largest apricot growing region? Or that the cellar-lined streets in the Weinviertel are unique in the world and ‘In d'Grean gehn’ is a UNESCO World Heritage Site? All these facts, stories, information on the Weinviertel and more are available at mein.weinviertel.at.
We’re proud of the Weinviertel – image campaigns
We're proud to live in the Weinviertel and want to let the world know! Every year on Weinviertel Day, Weinviertel flags are raised in each of the 122 Weinviertel municipalities. With this, we hope to raise awareness among the local population and the flags are clearly noticed by visitors to each municipality or destination. Branded tote bags and stickers are also up for grabs. Some of the popular hits included a bodysuit for newborns emblazoned with ‘I’m a true Weinviertler’ and events featuring true Weinviertel design. The various image campaigns were used by the LEADER regions to create awareness for the Weinviertel.
Raising awareness for the Weinviertel among children and young people
The LEADER regions aim to help young people identify with their home region by imparting regional knowledge. One of the main focus groups for this initiative is primary school children. Special non-fiction stories from the Weinviertel have been prepared as story books, films and teaching materials for schools and use at home. For instance, a Weinviertel map is available to display in classrooms, our children's videos with the Weinviertel whiz kid teach children about the Weinviertel and we have a children's story book and a Pixi book featuring Betty Bernstein. We also use social media to help young people engage with their home region on their phones.
Click here to learn about raising regional awareness among children.