• Projectinformation

Weinviertel in Vienna

Vertreter von Weinviertel Tourismus beim Erntedankfest in Wien 2019 mit der damalige Landesräting Petra Bohuslav.
Pressekonferenz des Projektes Weinviertel in Wien am Campus der Erste Bank im Jahr 2019 mit Landeshauptfrau Johanna Mikel-Leitner
Branding einer Straßenbahn in Wien mit dem Weinviertel Schriftzug im Jahr 2019

The “Weinviertel in Wien” project was originally planned to run from 2018 to 2020. Due to the Corona Pandemic, there were several extensions, since the two planned events in Vienna (Weinviertel DAC presentation in the Hofburg and „Erntedankfest” in the Augarten) could not ake place as planned. The „Erntedankfest” did not take place at all by the end of the project and therefore the budget was used for an excursion magazine in order to be able to advertise resiliently on the Vienna market. Apart from the two appearances in Vienna, however, the majority of the planned measures were implemented as planned. The media launch on the Erste Bank Campus in February 2019 with Governor Mikl-Leitner was a great event. The video shoot, the advertising campaign with the St. Elmo's agency and the acquisition of new advertising material also took place as planned and without major rescheduling. The branding of 2 trams in spring 2019 was also very successful. With this project, the Weinviertel positioned itself for the first time with major advertising measures on the Vienna market and received a great deal of attention.

Projektträger: Weinviertel Tourismus GmbH, Poysdorf
Projektlaufzeit: 27.06.2018 - 30.03.2023

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